Strategic approach to growing business online
Today I want to share with you a strategy on how you can grow your business online.
1. Create a brand online.
The first thing in this whole process is obviously to get started. You need to create your brand pages online. The main I would say are Facebook, Twitter, Instagram, YouTube and LinkedIn.
It’s difficult to go overboard with this. It’s better to have an account on the social media platform that wouldn’t be actively using that not having it at all. It’s a numbers game. The more the better.
When creating a page for your business remember to make it look professional. Add your logo in high resolution, a good background picture (like on Facebook and Twitter) preferably with a short sentence that describes what you’re doing. Give as much information as you can and feel comfortable. This will allow others to contact you easier and faster.
Give only as much information as you’re comfortable. In these days it’s a very sensitive topic so you need to find balance between what you are going to share and not.
2. Talk about your niche.
If your business is centered around what you like, there should be no problem to find topics that you can talk about related to what you’re doing.
As Gary Vaynerchuk says in “Crush It”, you should be able to easily think of about 50 things that you can then write blog posts about.
If you don’t have that many now, don’t be discouraged. I would say that as you start doing this more, you’d get better at it and it would be much easier to find those ideas.
Remember, this can be almost anything — your thoughts and views on something, description of your work process, what you learned recently, what are your plans for the future, etc. Just use at least 1/3 of your brain power and I am sure new ideas will spark.
3. Spread the knowledge.
If you already know what you’re are going to talk about, you need to tell everyone that you’re doing it.
But first of all, you need to select your main medium — video, audio or written?
Think about the content you are going to be producing and which way of communicating would be the most beneficial for your business. Then, if you’ve never done this before, embrace the suck (cause most likely you’re going to be bad at what you’re doing) and get to work.
Don’t overthink. Obviously, you need to share good content, not just the first thing that comes into your mind, but don’t overthink it. This happens these days — people (me too often times, but remember, I am also writing this to myself) start finding reasons why their content is not good enough, or why this wouldn’t work, etc.
Remember, as Ralph Waldo Emerson said:
Do the thing and you’ll have the power. You need to do so much that you don’t have time to OVERthink.
Let’s come back to the original message of this section — spreading the knowledge. You need to think about your business and decide which channel would be the best for you. If you’re a real estate agent, then a blog website would benefit you a lot where you can share tips on which real estate to buy, when to buy it, etc.
If your website is optimized for SEO and you have lots of good content there, people would be able to find you in google easily. And then guess who they are going to look for when they need to buy or sell their home?
By the way, you can do this multiple ways — for example by using YouTube to record your podcasts and iTunes as a platform for the audio version.
But to start I would recommend to chose one platform and learn to use it properly.
Now, when you’re creating good content, you can create microcontent from it. This can be lots of things — a short snippet from your YouTube video, a meme with a quote, a picture of you in the studio recording your podcast for instance.
Then, you are going to share this microcontent. This can be almost anything. You can create a snippet of a video that you just created, a meme with your quote, a picture of you filming the video, etc. And now you will share all that micro-content on the social platforms that you created using appropriate hashtags (or what the platform makes use of for filtering).
4. Reap the benefits.
This is going to be a long ride, things won’t happen after a month or maybe even a year. But eventually, if you are persistent, you will do it.
Then, you can reap the benefits. People would know you better, see what you’re about and would love to do business with you.
This is where all the hard work starts to pay off.
I hope that you’ve found this article helpful. If you like it, please share it with your friends on social media so they can also benefit from it.